Accelerated Mobile Pages - AMP
Why Accelerated mobile pages is Important?
Nowadays, the number of people who use their smart phones to access the internet is increasing with each & every passing day. google has already searched its algorithm yo use sites as the primary version to index. that’s why AMP helps you to create mobile friendly sites that can boost your website’s ranking.
Although AMP is not a ranking factor, it can indirectly help improve SEO rankings. there are 6 ways in which AMP can help SEO:
1. bOUNCE Rate:- it is revealed that just a 1 second delay can affect in decrease page views by 11 percent, when your website will provide information to users are looking for in a timely, than the users will stick to your website for a long time, which will helps to keep a tab on your bounce rate.
2. Better Content visibility:- AMP can help to improve your content readability, which is more important to your users, it can also help to earn more backlinks.
3. Improve CTR(click through rate):- an important factor that google considers when ranking websites is the best way to users intract with them.
4. Better Content Distribution:- No matter that how informative or entertaining your content is, if you are unable to provide information easily, than there is a higher chance of users migrating to other websites. because amp enable pages to load fast. when users are able to access content quickly, than they are more likely to share it on the other social media platforms.
How AMP helps SEO?
An AMP is all about speed. If you have receive a lot of traffic from mobile devices to your website then AMP pages can reduce the strain of your servers.This update to the ranking algorithm meant that very slow-loading web pages might be hindered in the search results.Therefore, if you are using such 3G/4G mobile device and you were suffer from slow loading webpage than AMP will help you to load fast the webpage. On using of AMP in your website it will help you in increase your SEO and Google ranking which is beneficial for your website. AMP is also an open source coding standard for publishers. Nowadays it is important because it simply put browsing on mobile while you are searching something and it is not always possible that your internet speed is fast & Also with amp it is possible to create simple mobile websites that will load almost instantly. that’s why it is best to optimize the the experience of mobile browsing for all users by standardizing a mobile version of your website with AMP pages. Hence, amp gives two mainly & they are:- first of all it will fast label designation on SERPs & second one is it will increase your SEO ranking factor.It can enhance the user experience and their mobile reading. so at the lass AMP will result in more traffic with the better user experience, AMP is one of the best factors in SEO.
Benefits of - AMP
For the faster results, Google AMP carries two significant benefits.
1. Faster Mobile Pages:- By using AMP(Accelerated Mobile Pages) in E-Commerce websites, AMP removes almost all programmatic page elements that do delay page load times, and includes edge caching through Google. This can make website content pop onto a device almost instantaneously, by the increases of the page speed and it will also help in gain the higher rankings on SERPs(Search Engine Result Pages).
2. Higher Mobile SEO Rankings:- AMP(Accelerated Mobile Pages) which were load fast they can also improve their SEO rankings. This can happens for 2 reasons: Firstly, Google has stated that page load speed will factor into a website’s google search ranking. Secondly, the google ranking algorithm appears to prefer Google AMP pages. Google often places AMP pages at the top of the page in a carousel (for media content), and marks AMP pages with a small lightning Icon. The intent is for users to recognize that these pages load faster, so they begin clicking on these listings more frequently.
Benefits of AMP(Accelerated Mobile Pages)
How AMP Pages Display in SERPs?
When an AMP page is available, it can be display in the rich results or can be in carousel result. when you are search on google you can notice that there is side box or in a rich result like content will display there. On Mobile search AMP page will display an icon for users can easily & quickly identify that what page will display fast & smooth. when you click on AMP page google will retrieve from Google AMP cache that enabling a variety of load optimizations that often make these pages appear instantly. Currently, AMP pages on desktop don’t display with rich features & also not served as from Google AMP cache. On searching AMP will display on different ways, like:-
Basic Result
It can be displayed with blue or in a green color & view in right side of the page.
Top Stories Carousel
A container that includes articles, live blogs, and videos.
Host Carousel
A container for multiple rich results of the same type on your site.
Rich Result
A result that includes styling, images, and other features.